According to this Retail TouchPoints article, "...apparel shopping, particularly for women, too often puts consumers into an emotional minefield — so much so that some female shoppers don’t even feel comfortable sharing their clothing sizes with sales associates." 

Excerpt: "Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need."

Check out the article to see how Crave Retail's smart fitting room solution is helping shoppers to feel welcomed and confident during their in-store shopping experience: https://www.retailtouchpoints.com/topics/retail-store-design/in-store-innovation/good-american-fitting-room-tech

To learn how TDX Tech can help your business procure, deploy, and install smart fitting room solutions at your apparel retail stores, visit: https://www.tdxtech.com/technology-solutions/crave-retail-interactive-fitting-room-solution/