It's no secret that "Purchase decisions are made behind the curtain in fitting rooms – making it an essential part of the shopping experience." However, this part of the store is often overlooked by many retailers. According to this Forbes article, "Brands must examine the missed opportunities in this step of the shopping experience, as customers are often left alone and unattended at a crucial juncture of their buying journey." 

Excerpt: "For years now there has been talk of reinventing the fitting room – and rightfully so with all the technological advances available to retailers today. Whether it’s smart mirrors that allow customers to view themselves in different style clothing without physically having to change their clothes, or mirrors that can make suggestions based on body type and fit, there are so many opportunities to increase sales with an advanced fitting room experience."

"A positive experience coupled with the right suggestions at the right time can make or break a sale." See why: https://www.forbes.com/sites/jiawertz/2023/11/22/the-high-tech-future-of-fitting-rooms/

Did you know that TDX Tech can help procure, deploy, and install the latest fitting room technology from Crave Retail? See how their solutions can increase shoppers basket size by up to 20%: https://www.tdxtech.com/technology-solutions/crave-retail-interactive-fitting-room-solution/