According to this Robin Report article, "...digital end cap displays are generating 37 percent higher engagement rates than traditional signage." The decline of the traditional end cap isn’t solely tied to technology, but has more to do with the data behind digital end caps. "These digital displays are collection engines, gathering information on dwell time, interaction rates, and conversion metrics that we could only dream about with ancient cardboard and plastic."

Quote: "Walk into any grocery store today, and you’ll witness a revolution happening right before your eyes—though it’s subtle and you might not even notice it. Those prime promotional real estate spots we’ve called “end caps,” (AKA end of aisles) for decades, are transforming from static displays into dynamic, data-driven experiences that would make Don Draper’s head spin."

Learn more about How Digital Technology Is Revolutionizing Merchandising: https://therobinreport.com/how-digital-technology-is-revolutionizing-merchandising/

TDX Tech can help you procure, deploy, and install the latest signage technologies at retail stores, distribution centers, and other multi-site locations. Learn more: https://www.tdxtech.com/technology-solutions/digital-signage-installations/