In retail environments, aisle end-caps are commonly used for featured product placement, and many retailers are now incorporating digital signage into these displays. According to a recent Modern Retail article, major retailers are "...beginning to install digital screens on end caps as they expand their in-store advertising networks." This transition moves end-cap displays from static printed signage to digital signage screens that can show updated and flexible advertising content.

Excerpt: "This marks the beginning of a new era for the end cap, one in which digital ad campaigns merge with physical merchandising. The end cap is “the grand prize of in-store retail media,” said retail media analyst Andrew Lipsman of Media, Ads + Commerce. “It’s probably the most influential point in the store."

Learn more about digital end-caps and how they're changing retail forever: https://www.modernretail.co/technology/the-end-cap-is-about-to-change-forever/

Did you know that TDX Tech can help you procure, deploy, and install the latest signage technologies at retail stores, distribution centers, and other multi-site locations? Learn more: https://www.tdxtech.com/technology-solutions/digital-signage-installations/