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[1] A people counter is an electronic device that is used to measure the number of people traversing a certain passage or entrance. Examples include simple manual clickers, smart-flooring technologies, infrared beams, thermal imaging systems, WiFi trackers and video counters using advanced machine learning algorithms. They are commonly used by retail establishments to judge the effectiveness of marketing campaigns, building design and layout, and the popularity of particular brands.
Conversion rate: People counting systems in the retail environment are used to calculate the conversion rate, which is the percentage of total visitors versus the number that make purchases.
Marketing effectiveness: Shopping mall marketing professionals rely on visitor statistics to measure the effectiveness of the current marketing campaign. Often, shopping mall owners measure marketing effectiveness with the same conversion rate as retail stores.
Staff planning: Retailers can use the different business metrics in order to determine their staffing allocation. Accurate visitor counting is also useful for optimizing staff shifts. Staff requirements are often directly related to the density of visitor traffic, and services such as cleaning and maintenance are typically undertaken when traffic is at its lowest.
Monitoring of high-traffic areas: Shopping centers use people counters to measure the number of visitors in a given area. People counters also assist in measuring the areas where people tend to congregate. The areas where people tend to gather are often charged higher rent.
Determining popularity of particular brands: Shopping malls prefer to lease space to only the most popular brands. People counters help shopping malls discover popularity by determining footfall patterns and traffic. Shopping mall owners are able to determine the flow of traffic per customer, and which areas and the levels of use of the different mall entrances.
